Alyssa Kellogg-Black

Alyssa comes to Arborum from one of its most esteemed Napa Valley neighbors, and her warmth, energy, and authenticity align perfectly with the brand. During her time at Lokoya, Far Niente, and Plumpjack, Alyssa helped people experience the joy and magic of fine wine. As Arborum’s Brand Director, the winery is excited for Alyssa to share Arborum’s own special story.

About Arborum

Caren and Nick met in 1994 in their mid 20s and within a year relocated from New York to California. In 1999, seeking refuge from the cold coastal summers, they bought a six-acre property in Calistoga, a weekend retreat surrounded by Napa Valley’s natural beauty and legendary wines.

As their love for the valley grew, so did their hopes of putting down literal roots—vineyards. This led to the purchase of their historic St. Helena property in 2013. With acres for their children to adventure in and a terroir ideal for winegrowing, the estate fulfilled their longtime dream. The name Arborum honors both the family and forest. 

After the painstaking process of studying and preparing the land and establishing the vineyard, in tandem with their all-star vineyard management and winemaking teams, Arborum welcomed its first grape harvest in 2021. Caren and Nick believe making something beautiful can also be meaningful, and they actively support the Napa Valley community and the environment through Arborum.